APRIL HIGUERA - Sierra Roc - lead vocalist
April’s high-octane, range-driven vocal performances…
…have been characterized as “powerful, yet vulnerable," and likened to Ann Wilson of Heart, Kelly Clarkson, and Pink, by industry professionals and peers. Her strong vocal performances coupled with the emotional, heartfelt, and commercial yet indie-based elements of her songwriting, reminiscent of Christina Perri, Sara Bareilles, and Kelly Clarkson, is elegant, intimate and empowering.
April has performed on cable and national television programs, as well as various live stages in New York City, Los Angeles, and Nashville.
April’s songs have been placed in primetime network television, cable television, physical and online radio, advertising, as institutional themes, and indie recordings.
APRIL’S PRIOR BANDS AND RECORDINGS:
After performing as an acoustic soloist for several years, April formed an original power pop/rock band, in her name, in New York City, releasing an album titled “Dancin’ Thru The Mine Fields," co-produced by DANIEL WISE (Joan Osborne, Scissor Sisters, Maceo Parker). April's band performed in all the major NYC rock clubs.
Her next release was a solo album of original adult contemporary songs titled “Watercolors Fade," which she co-produced with STEVE SKINNER (Rent, Celine Dion, Jewel). The title cut was selected as a featured single on the popular reality TV show Dance Mom’s and the show’s accompanying soundtrack.
April's 2010 self-produced pop-rock adult album release "Unpainting Portraits" is a collection of personal, yet commercially-viable, emotionally-charged original songs which achieved several placements in network and cable TV.
2013 brought in April’s newest release "Forever's Not Long Enough” EP produced by KATHY SOMMER, hit writer, arranger, producer, conductor (Halestorm, Shinedown, Daughtry, and more) assisted by accomplished guitarist/engineer MATT ANTHONY. “Forever’s Not Long Enough” is a collection of contemporary and radio-worthy uplifting songs of love and self-empowerment.
APRIL’S SONGWRITING:
As a composer and lyricist, April was honored in New York City with an Abe Oleman Scholarship from the National Academy of Popular Music and BMI, and has written with several top hit songwriters in pop and country.
April’s vision of writing songs with a universal message of living authentically and honoring oneself and others has remained unshakable over the years.
Many of April’s songs are currently airing on network and cable TV, online radio, and in European retail environments and have been charted in the Top 10 on SoundClick.com and Women Of Substance Radio on Live365.com.
APRIL PERSONALLY:
April conceptualized Sierra Roc band in Reno, NV, in 2019, and quickly partnered with lead guitarist Kevin Jones. April is thrilled to be performing with this highly talented group of musicians and quality people. Aside from her musical talents, April is a Licensed Private Investigator (specializing in criminal defense investigation, on local, state and federal levels), Author, avid Poker Player, and enjoys doing her own home renovations, wood crafts, organic gardening, motorcycle riding, hiking, golf and cross-country skiing … and caring for her four rescue dogs.
CLICK for April’s Original Music website